MEDIUM
Packaging, brand icons, roll-out (print & digital)

BRIEF
Launch a new brand supporting both mother and baby with functional hydration products from preconception to postpartum

DESIGN SOLUTION
In a category drowning in a sea of sameness, Mini & Me cut through the clinical and childish product conventions with a fresh, contemporary aesthetic.

The design concept focused on the beautiful simplicity of the female form in a range of complementary pastel tones inspired by the unique flavours.

Instead of being hidden away in an overcrowded cabinet, this product was born to live confidently on the kitchen counter.

Design work completed whilst in-house at Krumbled Group