MEDIUM
Visual Identity, Collateral, Digital Design

BRIEF
Create a fresh identity for an upcoming development management firm that crafts exceptional projects that redefine the urban landscape

DESIGN SOLUTION
The visual identity for Mulberry Projects marries the natural and urban world. A palette rooted in the neutrals, greys and greens of the surrounding landscape pairs with an angular sans serif primary logo and icon, connecting to the companies architectural essence. The brand’s stamp, used across collateral, pays homage to the organic shape of the mulberry seed. Clean lines and negative space allows for an elevated simplicity which is carried through the collateral and website.