Wilson Foundation
MEDIUM
Identity Refresh + Website Design
BRIEF
Create a refined brand identity and digital presence to support the Foundation’s evolving giving strategy. The goal was to create a cohesive visual system that modernized the foundation’s image while maintaining its established credibility.
DESIGN SOLUTION
Building on the existing branding, we refined the Wilson Foundation’s identity, creating a distinctive and cohesive brand mark. As the foundation expanded its giving strategy, we developed a more dynamic color palette, assigning unique hues to each giving category for clear visual representation. The new website was designed to be clean and contemporary, prioritizing clarity and accessibility while reinforcing the foundation’s mission. To maintain a strong and unified presence, we implemented a comprehensive brand rollout across all platforms, including refreshed social media and updated collateral.
