MEDIUM
Packaging

BRIEF
Following the success of their first collagen product, Beauty Bites, Krumbled Foods introduces Collagen Peptides as its next shelf companion. As a sister product to Beauty Bites, the design carries over the same aesthetic for a cohesive brand look.

DESIGN SOLUTION
The Krumbled Collagen Peptides packaging blends elegance and functionality, maintaining a strong visual connection to its sister product, Beauty Bites. Each of the four flavors is distinguished by a unique gradient color and flavour illustrations, reinforcing the natural ingredients. A clean, minimalist layout with a refined serif typeface conveys a premium feel. This design balances scientific efficacy with beauty, ensuring a cohesive brand presence and a sophisticated yet approachable appeal in the wellness market.

Design work completed whilst in-house at Krumbled Group