MEDIUM
Visual identity (digital & print)

BRIEF
Design the visual identity for Krumbled Group, one of Australia’s leading independent health, beauty and wellbeing companies

DESIGN SOLUTION
As the roof over Krumbled Foods and Habitual Beauty (and more in the pipeline), we needed to develop a visual identity that defined the group’s premium positioning whilst complimenting the holistic organic portfolio.

Hierarchically the masterbrand was designed to be clean and refined, using even linework to imbue balance and strength.

The earthy ochre colour palette further cues the natural ethos that underpins the Krumbled Group philosophy.

Design work completed whilst in-house at Krumbled Group