MEDIUM
Visual Identity, Digital + Print Design, Art Direction, Jewelry Design

BRIEF
Bright, playful identity for handmade jewelry company

DESIGN SOLUTION
Le Necklace is a jewelry company for those who love a twist on the classic. It is a treasure trove of playful sophistication where each piece is designed and hand-crated in places where every day is a holiday.

Founded by myself and fellow creative, Charlotte Berry in 2021. Every piece is hand designed and made by our team.

The organic bold logo is complimented by brand colors inspired by blue skies and sunrises. With custom designed care cards, post cards and pouches, all intentionally crafted using high-quality materials.

Throughout the consumer journey, there are multiple touch points from dreaming on social media through to website purchasing (and repurchasing) with the product in hand. The brand identity flows through each touch point with consistency yet distinctiveness to the channel.