MEDIUM
Visual Identity + Branding

BRIEF
Tolerance is a wellness brand focused on promoting digestive health through its flagship DAO enzyme product, Aperitif. As a new entrant in the wellness space, Tolerance needed a comprehensive brand identity that positions it as a premium, lifestyle-driven solution for individuals seeking balance and relief from histamine intolerance.

DESIGN SOLUTION
Tolerance is a brand rooted in simplicity and sophistication, designed to evoke calm, balance, and modernity while reframing digestive health as an elegant daily ritual. A soft, neutral color palette paired with geometric sans-serif typography creates a sense of clarity and ease. Thoughtful print collateral—shipping boxes, inserts, and postcards—extends this experience beyond the product itself. The Tolerance branding unifies every touchpoint, from packaging to website and social media, into a cohesive visual language that redefines digestive health as a refined, everyday wellness practice.